Our favorite destinations in Southern France

Bustling Sainte Maxime is a much-loved seaside resort on the Gulf of Saint Tropez. Wander along the lovely Promenade Simon Lorière and, surrounded by plane trees and palm trees, instantly feel the true Côte d’Azur vibe. Play a game of pétanque with the locals, grab an ice cream at Fleurs d’Italie, sip a delightful rosé on the terrace, or meander through the quaint shops in the pedestrian streets. Taking the ferry over to Saint Tropez is also an option.

Nearby is Beauvallon with its renowned golf course, and further inland lies the charming Provençal village of Plan de la Tour.

Les Issambres, where VillaSud started 25 years ago, remains our favorite. Not only because of its beautiful, endless sandy beaches but also its relaxed atmosphere and convenient location. San Peire's boulevard reflects the authentic Provençal charm. The same goes for Saint Aygulf. These two beautiful coastal towns are situated between the slightly larger Sainte Maxime and Frejus-Saint-Raphaël, making them an ideal destination for a family vacation.

Also, visit the charming, medieval town of Roquebrune-sur Argens on the banks of the Argens river.

Saint Tropez, the iconic seaside resort on the Côte d'Azur, remains irresistible even amidst its tourist hustle. Celebrated for its harbor filled with shimmering luxury yachts, the town blends flair with function. The heartwarming center teems with shops and a vibrant nightlife. Nearby, the prestigious Pampelonne beaches and their chic beach clubs await. Venture further inland to discover charming villages like Ramatuelle and Grimaud.

At the heart of St. Tropez lies a unique museum dedicated to two of France's greatest icons: Louis de Funès and Brigitte Bardot.

In the foothills of the Esterel mountains, near Fréjus-Saint-Raphaël, lies an enchanting piece of Provence. Here, you'll find medieval mountain villages like Fayence and Seillans, the so-called 'villages perchés'. Seillans, one of France's most beautiful villages, enchants with its historical charm and artistic ambiance. There are cozy terraces and exquisite restaurants everywhere. As you wander through picturesque antique markets, you'll experience the true beauty of Provence.

And, within a half-hour drive, you're back on the coast in Cannes or Fréjus-Saint-Raphaël or at the famous Lac St. Cassien.

Cannes, world-famous for its film festival, is more than just the shimmering red carpet. The city entices with its beautiful boulevard, luxurious yachts, and stylish boutiques. Luxury yachts bob in the harbor, and historic buildings tell tales of glamour and allure. In the old district of Le Suquet, one can still find charming alleyways and an authentic Provençal atmosphere.

Nearby, nestled in the hills, is Mougins, an artistic refuge where Picasso once lived. Here, you'll get lost in charming streets, admire art galleries, and savor gourmet delights.

Grasse, often referred to as the perfume capital of the world, is a city where scents come to life. The winding streets breathe history and lead you to boutiques where artisanal perfumes are crafted. The Pays de Grasse stretches around this city, showcasing a patchwork of olive groves, lavender fields, and picturesque villages like Mouans Sartoux, Auribeau, Le Tignet, and Cabris. More renowned are the chic villages of Valbonne, Opio, Roquefort-Les-Pins, and Le Rouret.

Grasse and its surrounding lands invite you on a sensory journey.

La Croix-Valmer, with its Mediterranean charm, is renowned for its pristine beaches and panoramic views. Nearby is Gigaro, surrounded by nature reserves and breathtaking coastlines. Cavalaire sur Mer, a bustling seaside resort, delights visitors with water sports and sun-drenched terraces. Via the Sentier du Littoral, you can walk from Ramatuelle to the breathtaking Cap Lardier. This coastal path offers panoramic sea views and meanders through untouched nature.

All these spots are located at the base of the presqu'île Saint-Tropez, a peninsula world-famous for its iconic beach resort.

Le Haut Var is perfect for active families and nature enthusiasts. Above Draguignan, you'll find picturesque old mountain villages such as Bargemon, Claviers, and Callas. To the west are the villages of Salernes, known for its hexagonal ceramic tiles, Aups with its truffle market, TourTour, and Cotignac. In Villecroze, you'll discover ancient caves, a delightful spot to find some coolness. Or take a walk to the waterfall at Sillans-La-Cascade.

Lac de Sainte Croix is ideal for water sports and hiking, as well as the breathtaking Gorges du Verdon. The drive via Route de Cretes is also an experience.

Fréjus and Saint-Raphaël, once Roman coastal towns, are now popular seaside resorts, ideal for families. They are practically next to each other and are therefore always mentioned together. They offer wide sandy beaches, lively boulevards, and summer festivities. Strategically located between St. Tropez and Cannes, they are perfect for excursions and hiking. Fréjus still showcases Roman remnants, while a coastal road from Saint-Raphaël leads along the Estérel mountains, a favored route for cyclists.

Also, explore picturesque coastal towns like Anthéor, Agay, and Le Trayas. The Valescure golf course is the oldest on the Côte d'Azur.

La Provence Verte, also known as the Green Provence, houses 39 charming villages amidst a patchwork of pines, oaks, and vineyards. This region, rich in medieval history, promises tranquility, even amidst summer hustle. Adventurers can hike, cycle, and horse ride, while water sports enthusiasts can also have their fill of fun. For a day trip, Hyères and its idyllic islands - Porquerolles, Port-Cros, and Île du Levant - are a must.

Discover historical Brignoles and experience Toulon with its famous harbor against the backdrop of the Mediterranean Sea.

Draguignan is the beating heart of the famed vineyards of the Côtes de Provence. Lorgues, with its typical Provençal flair, has a medieval center. Nearby are numerous picturesque villages like Carcès, Taradeau, Vidauban, St Antonin de Var, Les-Arc-sur-Argens, and Flayosc, renowned for its excellent restaurants. Le Thoronet offers visitors the famous Abbey of Le Thoronet, a serene place amidst lavender fields.

Wine and food aficionados can enjoy the Provençal rosé and the truffle dishes of Restaurant Bruno in Lorgues.

To the east of the A7, between Avignon and Aix-en-Provence, lies a unique piece of Provence. The Luberon, known for its rolling hills, fragrant lavender fields, and picturesque villages. Bonnieux, Menerbes, and Gordes are just a few of the charming villages this region has to offer. A labyrinth of cobbled streets, historic bastides, and colorful markets. In addition to its breathtaking nature and culture, the Luberon offers gourmets a gastronomic experience with local wines, olive oil, and truffles.

Speaking of living like a god in France…

The elegant seaside resort of Nice has been attracting travelers since the 19th century with its mix of Italian flair and rich history. Due to its architecture and renowned museums, the city radiates an unmistakable charm. The famous boulevard Promenade des Anglais, sun-soaked beaches, and mild climate enhance its appeal. The colorful Cours Saleya market is a feast for the senses.

A stone's throw away is the enchanting artist village of Saint-Paul-de-Vence and the authentic seaside resort of Villefranche-sur-Mer.

Between Avignon, Arles, and Salon-de-Provence, bordered by the Rhône and the Durance, lies the Alpilles Natural Park. The unique light and vivid color palette of this region inspired greats like Van Gogh, who left his mark here for several years. His echo still resonates, particularly in Arles and Saint Rémy de Provence, known for their vibrant art scene and Roman heritage.

Avignon, the historical seat of the popes, draws many visitors with the majestic Palais des Papes and the iconic Pont Saint-Bénézet.